Conagra Brands launches “food industry-first” label on products deemed “GLP-1 friendly”

With the rising popularity of GLP-1 medications among US consumers for diabetes and weight management, Conagra Brands is announcing its Healthy Choice line will feature an “On Track” badge on 26 select items starting in January, indicating that the products are high in protein, low in calories and a good source of fiber, which make these items “GLP-1 friendly.” 

Healthy Choice is the first major food brand to market its products as “GLP-1 friendly” in on-pack communication.