Lubrizol’s quick melt bioavailability-boosted magnesium ranked “most palate-pleasing” in consumer panel

Lubrizol Life Science’s Magshape melt-in-your-mouth magnesium prototype was rated the “most palate-pleasing option” in a recent internal blind-tasting panel. Initially made available in a highly concentrated and chewable tablet, the oral-soluble supplement appeals to a growing number of consumers who dislike swallowing pills, highlights Lubrizol. 

The powdered stick’s patent-pending technology micronizes and microencapsulates magnesium for quick, convenient, on-the-go consumption.