Oddlygood snaps up British plant-based firm to expand UK and EU presence

Finnish plant-based company Oddlygood has acquired UK-based Rude Health, which formulates dairy-free drinks, cereals and snacks with a focus on flavor, provenance, sustainability and health. With the move, Oddlygood aims to “revolutionize” plant-based in foodservice, expand its business beyond the Nordics and drive both UK and European growth.