Nestlé targets GLP-1 users with protein-rich Vital Pursuit product line

19 Sep 2024 — Consumers increasingly demand products and ingredients that can support and enhance the use of glucagon-like peptide-1 (GLP-1) medications like semaglutide. In response to this demand, Nestlé’s latest brand, Vital Pursuit, a range of products specifically designed to provide dietary support for consumers focused on weight management and GLP-1 users, is now available at retailers across the US.