Booming natural ingredient market combines human and planetary health

06 Sep 2024 — Industry experts predict that consumer interest in natural ingredients is here to stay. Lycored, Pharmactive, CarobWay and Ayana Bio tell us that a growing understanding of ingredients’ efficacy and their impact on the environment, a continued interest in “clean label” products and natural ingredients’ image of benefiting planetary and human health drives this “natural” demand. 

“Nature is powerful and produces beautiful gifts that can bring a multitude of benefits,” Caroline Schroeder, global head of marketing at Lycored, tells Nutrition Insight. “Consumers understand this and are voicing a clear preference for ingredients closer to nature over artificial ingredients.”