Exploring the brain health megatrend: Industry leaders innovate functional solutions for all ages

13 Aug 2024 — Cognition-boosting solutions are emerging as a nutrition megatrend as consumers of all ages look to enhance and maintain their brain power throughout their lifespans. Older generations want to maintain cognition as the trend moves from healthy to active aging, while younger consumers seek ingredients and products that support brain health and concentration for school and college.