IFT First 2024: Cargill’s TrendTracker spotlights mindful eating, healthy aging and guilt-free indulgence

18 Jul 2024 — From inflation to the lingering effects of the pandemic, a myriad of forces impact food consumption patterns. Cargill leverages technology to analyze consumer behavior through its TrendTracker 2024 solution, which offers insights to F&B companies to drive innovation, NPD and business growth. 

The FMCG giant highlights four macro trends this year — “healthy for me,” “conscious consumption,” “experience it” and “simplify my life.”