29 Apr 2024 — Gut-friendly ingredients are increasingly associated with holistic well-being, urging formulators to tap into the functional F&B space for targeting health-conscious consumers. Food Ingredients First sits down with Paula Limena, vice president of global marketing, Health & Wellness at ADM, as she sheds light on the sector’s challenges, the impact of artificial intelligence (AI) on microbe analysis and how postbiotics provide an “ease-of-use” for manufacturers looking to incorporate the ingredients in a multitude of product formats.