Holistic health hacks: Multifunctional and personalized solutions drive growth in vitamin space

04 Apr 2024 — Vitamin consumers are most interested in multifunctional claims with a focus on holistic health and better value for money, experts at dsm-firmenich, ADM and Prinova tell us. Offerings tailored to emerging health benefits such as gut synergies, sports nutrition and women’s health are trending in the segment.