11 Mar 2024 — In light of a growing mindset that good health is associated with mental well-being, nootropics and nutraceuticals are on an upward trajectory. Nutrition Insight catches up with ADM, OmniActive Health Technologies and Pharmalinea in the second installation of a report about the trend and learns that that segment is now only second in value to fitness, with around 49% of consumers using cognition as a measure of health.

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