Comet unveils four macro gut health trends for biotics innovation in 2024

24 Jan 2024 — Arrabina prebiotic dietary fiber manufacturer Comet has selected four macro trends for the year — “offering an ozempic alternative,” “making believers out of Gen Zers,” “formulating for women across ages and life stages,” and “appealing to consumers driven by perceived value” — highlighting robust opportunities for microbiome-enhancing foods, “biotics,” beverages and supplements.