03 Jan 2024 — Consumer focus on healthy eating is shifting from food restriction to inclusion, according to Prinova’s 2024 Functional Health Trends report. The global supplier of ingredient and premix manufacturing solutions for F&B and nutrition spotlights an increasing prominence of natural, branded ingredients, targeting specific health areas and focusing on personal nutrition.
Nutrition Insight discusses the trends and ingredients the company spotlights for the upcoming year with James Street, Prinova’s marketing director for the EMEA and APAC regions.