Thrive unveils alcohol-free, vitamin-enriched beer “that makes you healthier”

07 Dec 2023 — Belgium-based beer company Thrive launches a healthy beer, Thrive Play, that contains ten vitamins, including 50% of the recommended daily intake of vitamin D3 and all B vitamins per can. With the new beer, the company aims to expand its target audience beyond people doing sports, for which it previously developed an alcohol-free sports beer with 10 g of protein per serving.  

The vitamins in the new non-alcoholic beer contribute to normal muscle function, energy metabolism, and immune system and reduce tiredness and fatigue. The beer also contains less than half the calories of a regular beer.