ProVeg South Africa dismisses image of man as a “meat-dependent consumer”

03 Nov 2023 — In the spirit of World Vegan Month, ProVeg South Africa lends its support to this year’s campaign by The Vegan Society to prioritize the myths and perceptions that endure about plant-based diets in male social circles. 

“Especially in developing countries such as our own, there still seems to be a lingering, somewhat mythological belief that there is a direct causal link between meat consumption and being masculine or embodying masculine traits. We don’t believe that this is the case and it’s a viewpoint that we would like to challenge,” Wikus Engelbrecht, communications manager, ProVeg South Africa, tells Nutrition Insight.