Top Ten Food & Drink Trends 2024: Innova Market Insights pinpoints ingredients “Taking the spotlight”

25 Oct 2023 — Innova Market Insights is revealing its Top Ten Food & Drink Trends for 2024, with “Taking the spotlight” coming out on top. Certain ingredients are expected to rise to prominence next year as sentimental factors, social media and health claims drive purchasing decisions. 

“Nurturing nature” is identified as the number two trend, followed by “Prioritizing prevention,” “Plant-based: The rise of applied offerings” and “Local goes global.”