Cell-based bioactives: Novella sustainably cultivates berry compounds for nutraceuticals

04 Oct 2023 — Novella is set to introduce its line of cell-cultivated berry-derived bioactives. The nutri-tech start-up claims its sustainable and environmentally friendly cultured nutrition compounds – grown as intact cells in a controlled setting, without gene editing – will help overcome supply bottlenecks in the high-demand global supplement market.