24 Aug 2023 — Finnish dairy supplier Valio spots opportunities for product development in the growing infant nutrition market. At the same time, the company notes that recent food safety issues in infant milk formula (IMF) may make this highly regulated market even more strict.
Product launches in baby and toddler categories have grown by 5% annually in the last five years, according to data from Innova Market Insights. Data suggests a steep growth in product launches with a plant-based claim, growing 62% from 2018 to 2022.