Nestlé reports on compliance and actions toward responsible marketing of breastmilk substitutes

22 Aug 2023 — In 2022, Nestlé recorded 96 cases of non-compliance with the company’s policy to implement the WHO International Code of Marketing of Breastmilk Substitutes (BMS), which includes recommendations to regulate the marketing of BMS, feeding bottles and teats. 

The company’s 2022 WHO Code Compliance Report notes most cases of non-compliance (81%) were detected by Nestlé’s WHO Code management system, which includes internal monitoring and a whistleblowing system. Of all cases, 39% are connected to digital and e-commerce concerns.