Beyond The Headlines: WWE and C4 partner for co-branded supplements, Xim to launch smart nutrition device

28 Jul 2023 — This week in nutrition news, World Wrestling Entertainment (WWE) collaborated with sports nutrition brand C4 for a line of co-branded performance supplements. Also, Xim unveiled a “new” nutrition category based on the merging of technology and nutrition. Meanwhile, mushroom protein manufacturer Meati partnered for distribution with Whole Foods, significantly expanding its place in the US market.