Brain boosts: Growing cognitive support market fueled by healthy aging, esports and holistic health trends

04 May 2023 — Consumers are increasingly looking for ways to boost their brain health and support, maintain or increase their cognitive abilities. Nootropic and nutraceutical launches that can offer these benefits are experiencing progressive global growth. 

According to Innova Market Insights, supplement launches with cognitive support claims increased 2% year-over-year when comparing 2021 and 2022 launches. With supplements making up 88% of launches in 2022 and brain-mood health taking up the top positioning at 83%.