Holistic health: Nutraceutical companies combine science-backed ingredients to meet consumer scrutiny

20 Apr 2023 — Consumers increasingly recognize that all aspects of health are interlinked, leading to a growing demand for products with multiple claims and benefits. Experts highlight that ensuring and communicating efficacy is vital, while technological innovations assure a suitable delivery format. 

According to Innova Market Insights, nutraceutical product launches tripled in five years, from 2017 to 2021. Europe held the most nutraceutical launches at 42% of the market share in this period.