Health for a globally aging population: Holistic formulations and science-backed ingredients fuel innovation

23 Mar 2023 — The UN declared this decade – from 2021 to 2030 – “The Decade of Healthy Aging,” and many leading developers and suppliers within the segment agree it is a growing and popular trend. 

Innova Market Insights’ Trends 2023 Survey bolsters these assertions, revealing that almost one in three consumers say they started to take active steps to age healthily from the age of 30 and onwards.