Tackling greenwashing: BEUC urges ban on “harmful” carbon-neutral food claims

10 Mar 2023 — Misleading “carbon neutral” claims are proliferating across several F&B sectors and are confusing consumers, according to a snapshot of examples published by consumer groups from ten countries. The European consumer organization BEUC is calling on the EU to ban the use of so-called carbon-neutral claims for food and drink items, while both the European Commission (EC) and Parliament are also due to tackle greenwashing in the weeks ahead.