31 Jan 2023 — SimpliiGood and Haifa Group have signed a long-term agreement designed to transform the spirulina market. The collaboration is geared toward enhancing sustainability, efficiency and quality of spirulina production to bolster the spirulina supply chain, develop new products and establish a global circular economy. One of the key innovations could be using spirulina as an alternative to eggs, gluten, thickeners, stabilizers, emulsifiers, binders and texturizers.