Supplements market expands post-pandemic as holistic well-being, transparency and convenience inspire innovation

23 Jan 2023 — The supplement market’s proliferation is being driven by mega-trends toward holistic well-being, beauty-from-within and immunity support in the aftermath of a global pandemic. Supplements offer numerous health benefits, from energy boosts and cardiovascular and digestive health support to sleep, mood and stress relief. 

Innova Market Insights found that supplement launches have doubled since 2017, with +26% average annual growth. Europe brought 40% of new products to market between 2021-2022, followed by North America (33%) and Asia (16%).